Education

Imperial College London, United Kingdom                                                                        
Ph.D. in Marketing
  • Designed and conducted studies on the Role of Visual Attention in Product Selection (based on Cognitive Psychology and Consumer Behaviour)
  • Supervisors: Prof. Andreas B. Eisingerich, Dr. Mirjam Tuk
  • Committee: Prof. Amitav Chakravarti, London School of Economics (External), Dr. Omar Merlo, Imperial College London Business School (Internal).
 
University of Toronto, Canada                                                                    
M.A. in Psychology (and Neuroscience)
  • Designed experiments (Psychology & Neuroscience) to test behaviour and anxiety
  • Thesis Title: Behavioural Analysis of Zebrafish: Shoaling and Fear Responses
  • Cumulative GPA: 3.78.

University of Toronto, Canada                                                                        
Honours BSc. in Psychology & Human Biology
  • Major: Human Biology, Major: Psychology, Minor: Cinema Studies
  • Trained in: Designing Experiments and Univariate Statistics, topics in Abnormal Psychology, Personality and Psychopathology, research ethics and survival skills, topics in Social Psychology (Psychology in the court), Meta-Analyses.
  • Research Thesis (Mount Sinai Hospital and University of Toronto, Department of Psychology)
  • Final year GPA: 3.81.

2012-2018








2008-2009






2003-2008

Current Academic Position

University of Sussex, UK
Lecturer (Assistant Professor) in Marketing
  • Leading research projects related to Consumer Psychology (advertising, product choices, decision-making, product packaging) and workplace performance (rationality, ethics of neuroscientific tools in the workplace).
  • Supervising undergraduate, graduate, and MBA student projects
  • Designed, developed, and teaching first full-term neuromarketing course in the UK (Consumer Psychology and Neuromarketing)
  • Desiged, and convening courses in Consumer Behaviour and Empirical Research Projects.
  • Co-director of the Behavioural Lab (with Dr. Matt Embrey, Economics Department).
Jul 2016 - present

Research Interests

Visual Attention, Consumer Neuroscience, Decision Making, Healthy Eating

Other Research Experience

Department of Psychology, University of Toronto, Canada
  • Clinical Psychology: conducted research and meta-analyses on Neuropsychology of Schizophrenia.
 
Department of Psychology, University of Toronto, Canada
  • Neuroscience: Developed and tested novel experimental designs.
 
Samuel Lunenfeld Research Institute, Mount Sinai Hospital, Toronto, Canada
  • Tested the effects of Memantine on memory/learning; designed and built equipment for testing.
 
Laboratory of Medicine and Pathobiology, University of Toronto, Canada
  • Assisted with cancer cell research project related to inhibition of tumour development.

Select Teaching Experience

Imperial College London, UK
  • Global MBA Instructor in Marketing                                            
  • Weekend Executive MBA Instructor in Marketing                                  
  • Graduate Teaching Assistant                                                 
  • Pre-sessional English Instructor in Marketing                        
  • Strategic Marketing Instructor                                                       
  • Business and Consulting Instructor                                                                                                                    
London School of Economics, UK
  • Introduction to Marketing Instructor                            
 
King’s College London, UK
  • International Marketing Instructor                                                  
 
Ryerson University, Canada                                                             
  • MBA Research Assistant for the Associate Dean, for Ted Rogers School of Management              
 
University of Toronto, Canada
  • Introduction to Psychology Instructor                                  
  • Graduate Teaching Assistant                                                
  • Private Undergraduate Statistics Tutor                                                        
  • Undergraduate research project supervisor                                                                        
Academic Service
Editorial Review Board Member
Ad-Hoc Journal Reviewer







Jun 2010 - Sept 2011




Sep 2008 - Sep 2011



May - Sept 2007



Summer 2006




2014, 2015, 2016

2015, 2016

Jan 2013 - Dec 2016

Sep 2013, 2014, 2015

Summer 2014

Summer 2014


Summer 2013



Aug - Sep 2012




Sep 2010 - May 2011
Sep 2008 - Sep 2011
2009
2009, 2010