Education

Imperial College London, United Kingdom                                                                              
Doctor of Philosophy (Ph.D.) in Marketing
  • Cognitive Psychology in a Marketing/Consumer Behaviour Context
  • Thesis Title: The Role of Visual Attention in Product Selection
  • Supervisors: Prof. Andreas B. Eisingerich, Dr. Mirjam Tuk
  • Committee: Prof. Amitav Chakravarti, London School of Economics (External), Dr. Omar Merlo, Imperial College London Business School (Internal).
 
University of Toronto, Canada                                                                    
Master of Arts (M.A.) in Psychology (and Neuroscience), Cumulative GPA: 3.78
  • Designed experiments to test behaviour and anxiety in zebrafish
  • Thesis Title: Behavioural Analysis of Zebrafish: Shoaling and Fear Responses
  • Sept 2009 - 2011: Post-graduate extended training includes designing novel studies on alcohol withdrawal in zebrafish.

University of Toronto, Canada                                                                        
Honours Bachelor of Science (H.BSc.). in Human Biology/Psychology
  • Final year GPA: 3.81
  • Honours Bachelor of Science (H.BSc.), double major and minor (Major: Human Biology, Major: Psychology, Minor: Cinema Studies),
  • Thesis Title: Effect of weak activity-dependent NMDAR blocker on learning and memory in mice (Mount Sinai Hospital and University of Toronto, Department of Psychology).

2012-2018








2008-2009






2003-2008

Current Academic Position

Lecturer in Marketing, University of Sussex, UK
  • Co-Director of the Behavioural Lab (with Matt Embrey, Economics Department)
  • Designing, coding, executing, and analyzing research related to related to visual attention and decision making
  • Designed, developed, and teaching first full-term neuromarketing course in the UK (Consumer Psychology and Neuromarketing).
Jul 2016 - present

Research Interests

Visual Attention, Consumer Neuroscience, Decision Making, Healthy Eating

Other Research Experience

Department of Psychology, University of Toronto, Canada
  • Clinical Psychology: conducted research and meta-analyses on Neuropsychology of Schizophrenia.
 
Department of Psychology, University of Toronto, Canada
  • Neuroscience: Developed and tested novel experimental designs.
 
Samuel Lunenfeld Research Institute, Mount Sinai Hospital, Toronto, Canada
  • Tested the effects of Memantine on memory/learning; designed and built equipment for testing.
 
Laboratory of Medicine and Pathobiology, University of Toronto, Canada
  • Assisted with cancer cell research project related to inhibition of tumour development.

Select Teaching Experience

Imperial College London, UK
  • Global MBA Instructor in Marketing                                            
  • Weekend Executive MBA Instructor in Marketing                                  
  • Graduate Teaching Assistant                                                 
  • Pre-sessional English Instructor in Marketing                        
  • Strategic Marketing Instructor                                                       
  • Business and Consulting Instructor                                                                                                                    
London School of Economics, UK
  • Introduction to Marketing Instructor                            
 
King’s College London, UK
  • International Marketing Instructor                                                  
 
Ryerson University, Canada                                                             
  • MBA Research Assistant for the Associate Dean, for Ted Rogers School of Management              
 
University of Toronto, Canada
  • Introduction to Psychology Instructor                                  
  • Graduate Teaching Assistant                                                
  • Private Undergraduate Statistics Tutor                                                        
  • Undergraduate research project supervisor                                                                        







Jun 2010 - Sept 2011


Sep 2008 - Sep 2011


May - Sept 2007

Summer 2006











2014, 2015, 2016
2015, 2016
Jan 2013 - Dec 2016
Sep 2013, 2014, 2015
Summer 2014
Summer 2014






Summer 2013


Aug - Sep 2012




Sep 2010 - May 2011
Sep 2008 - Sep 2011
2009
2009, 2010